Salary
Competitive
Location
London, LONDON, United Kingdom, United Kingdom
Posted on
Jan 29, 2022
Profile
Description
Position at Finecast
About GroupM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Wavemaker, MediaCom, Mindshare, Essence and m/SIX.
Its primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring a strategic advantage to our clients and our companies.
About Finecast
Finecast, a WPP company specialising in addressable TV, launched in the UK in September 2017.
As TV audiences' fragment across a range of platforms and as viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of their most trusted medium. Finecast was created to help solve this challenge.
Finecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles - all through a single point of access with standardised measurement.
Finecast optimises delivery across the entire addressable TV marketplace. With access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can identify and reach viewers whenever and wherever they are watching.
The role objectives and responsibilities
The Apprentice plays a key role in the Operations Team, they are responsible for supporting successful and timely campaign setup and providing the team with all of the information they need to make decisions around performance and optimisations. Reporting into Senior Campaign Manager, Operations Manager or Associate Director, you will get hands on experience with activation platforms to learn how a video asset is turned into a highly-targeted advertising execution.
Campaign Management
Creative management and pixel traffickingProgrammatic campaign activation across your designated clientsProducing optimisation reports and performance reportsWorking closely with Client Services, providing targeting recommendations for client briefs and forecasting availabilityManagement of multiple campaigns, projects and responsibilitiesEnsuring campaign best practice is followed across all activity
Reporting and Analytics
Operational troubleshooting and technical supportDiscrepancy investigation and resolutionMaking optimisation recommendations to ensure goals are met for all campaignsTop line understanding of margin, monetisation and the billing process
Candidate Requirements
Interest in internet functionality, the online advertising industry, trends, technologies, and pricing modelsExcel skills and analytical mindset preferred, an ability to become proficient in the use of key business systemsExcellent communication skills, both written and verbal - can translate technical detail into a simple summary A self-starter who's not afraid to ask for help or volunteer new ideas Attention to detail and the ability to manage multiple clients, tasks and responsibilities concurrentlyHighly organised & strong time-managementSolution driven focus, and the ability to work under time pressureAble to manage expectations, work to a fast pace, and develop strong relationships with colleagues.
Please note that this is an apprenticeship so isn't appropriate for those who have or are graduating university.
Company info
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